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Our Team

We understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why our team of highly-seasoned real estate professionals is dedicated to providing exceptional, personalized service for all of our clients. We take great pride in the relationships we build and always work relentlessly on the client’s behalf to help them achieve their real estate goals.

Our team of experts represents the best and brightest in the industry, and we’re always striving to lead the field in research, innovation, and consumer education. Today’s buyers and sellers need a trusted resource that can guide them through the complex world of real estate. With our extensive knowledge and commitment to providing only the best and most timely information to our clients, we are your go-to source for real estate industry insight and advice.

Matt Palanca

Matt Palanca Founder , The Palanca Group

Matthew Palanca-Founder of The Palanca Group in North Tustin with Keller Williams Realty. Growing up in North Tustin and living in Villa Park and Anaheim Hills, Matt has enjoyed his entire life in North Orange County. A strong construction and business background has given Matt a foundation to build KW North Tustin’s top real estate team.

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Joyce Palanca

Joyce Palanca Partner , The Palanca Group

Joyce is a graduate of Chapman University, where she received a BSBA in both Finance and Economics. After graduation, Joyce launched her real estate career in the REO division of a large mortgage company in Orange County.

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Christine Zarate

Christine Zarate Director of Operations , Smart Houses Inc.

Christine is a graduate from California State Polytechnic University with a degree in Business Administration, she also holds a Masters of Business Administration, from Washington State University.

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Christina Maldonado

Christina Maldonado Transaction Coordinator , Prestige Transactions

Upon receiving her BA in Communications with an emphasis in Public Relations from Cal State Fullerton, Christina began her career in Real Estate in 2012. She took on her first position as an Executive Assistant to a top-producing team at Keller Williams Yorba Linda.

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Vision Statement

To provide the best customer service possible for every real estate transaction. Deliver “WOW” through service.

Mission Statement

To always offer our clients the best representation possible, to always be better than our competition.

Our Values

God, Family, and then Business.